Introduction

This privacy policy explains how Izote Therapy LLC handles information collected through our marketing website at jennifermarkslcsw.com. This website is separate from our clinical systems and is primarily for informational and marketing purposes. Jennifer Marks is licensed as an LICSW in Minnesota and LCSW in California, providing telehealth services in both states.

Website vs. Clinical Systems: Important Distinction

This privacy policy applies to our marketing website only. Our website is completely separate from our clinical systems:

  • The marketing website collects limited information for non-clinical purposes
  • Patient health information is never stored on this marketing website
  • Clinical information is maintained in separate, HIPAA-compliant systems
  • Information submitted through the website contact forms is not considered protected health information

Website Information Collection

What Our Marketing Website Collects

Our marketing website collects:

  • Contact information when you submit forms
  • IP addresses and browser information
  • Usage patterns through analytics
  • Cookies for website functionality

Email Communication: Two Separate Systems

We maintain completely separate email systems for marketing and clinical purposes:

Marketing/Newsletter Emails:

  • Collected through website sign-up forms
  • Used only for practice announcements, resources, and group offerings
  • Contains no clinical or health information
  • Can be unsubscribed from at any time
  • Managed through standard marketing email platforms

Clinical Communication:

  • Takes place exclusively in HIPAA-compliant systems
  • Never connected to our marketing website or newsletter
  • Protected under patient confidentiality laws and HIPAA
  • Requires separate enrollment through our clinical portal

If you are both a newsletter subscriber and a patient, these systems remain completely separate with no information sharing between them.

Appointment Booking

Initial appointment requests made through the website are transferred to our secure SimplePractice system. Once you become a client:

  • All future communications happen in SimplePractice, not the marketing website
  • SimplePractice maintains its own HIPAA-compliant privacy measures
  • No clinical information is stored on the marketing website

Website Analytics

Our marketing website uses limited analytics tools to understand usage patterns. This analytics data:

  • Helps us improve our website content and structure
  • Tracks which pages receive the most visitors
  • Cannot access any clinical or health information
  • Is anonymous and aggregated

Your Rights Regarding Marketing Data

For information collected through our marketing website, you have the right to:

  • Unsubscribe from marketing emails at any time
  • Request deletion of your contact information from our marketing database
  • Request information about what marketing data we’ve collected

Third-Party Content on Our Marketing Website

Our website may include embedded content from other websites (videos, images, articles). These external websites operate under their own privacy policies.

Changes to This Policy

We may update this privacy policy periodically. Significant changes will be communicated through our website or email notifications.

Contact Information

For questions about this marketing website privacy policy:

Jennifer Marks, LICSW/LCSW
Izote Therapy LLC

Contact information in footer of jennnifermarslcsw.com

Last Updated: March 14, 2025